Global communication : theories, stakeholders and trends / Thomas L. McPhail.

By:

McPhail, Thomas L

Material type:

TextPublication details: Chichester : Wiley Blackwell, c2014.Edition: 4th edDescription: 326 p. : ill. b&w ; 25 cmISBN:

9781118622025

Subject(s):

DDC classification:

302.23

Contents:

Ch. 1. Global communication: background -- Ch. 2. Development research traditions and global communication -- Ch. 3. The message: the role of international organizations -- Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow -- Ch. 5. The medium: global technologies and organizations -- Ch. 6. The Internet: the evolving frontier -- Ch. 7. American multimedia conglomerates -- Ch. 8. Stakeholders of multimedia conglomerates outside the United States -- Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson -- Ch. 10. Global issues, music and MTV -- Ch. 11. CNN: international role, impact and global competitor -- Ch. 12. The role of global news agencies -- Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak -- Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- Ch. 15. The role of global advertising.

Summary: Explores how multi-national communication and media conglomerates influence both audiences and policy makers around the world.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	302.23 MCP glo (Browse shelf(Opens below))	Available	10047

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Includes bibliographical references and index.

Ch. 1. Global communication: background --
Ch. 2. Development research traditions and global communication --
Ch. 3. The message: the role of international organizations --
Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow --
Ch. 5. The medium: global technologies and organizations --
Ch. 6. The Internet: the evolving frontier --
Ch. 7. American multimedia conglomerates --
Ch. 8. Stakeholders of multimedia conglomerates outside the United States --
Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson --
Ch. 10. Global issues, music and MTV --
Ch. 11. CNN: international role, impact and global competitor --
Ch. 12. The role of global news agencies --
Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak --
Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong --
Ch. 15. The role of global advertising.

Explores how multi-national communication and media conglomerates influence both audiences and policy makers around the world.

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