Global communication : theories, stakeholders and trends / Thomas L. McPhail.

By:

McPhail, Thomas L

Material type:

TextPublication details: Chichester : Wiley Blackwell, c2014.Edition: 4th edDescription: 326 p. : ill. b&w ; 25 cmISBN:

9781118622025

Subject(s):

DDC classification:

302.23

Contents:

Ch. 1. Global communication: background -- Ch. 2. Development research traditions and global communication -- Ch. 3. The message: the role of international organizations -- Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow -- Ch. 5. The medium: global technologies and organizations -- Ch. 6. The Internet: the evolving frontier -- Ch. 7. American multimedia conglomerates -- Ch. 8. Stakeholders of multimedia conglomerates outside the United States -- Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson -- Ch. 10. Global issues, music and MTV -- Ch. 11. CNN: international role, impact and global competitor -- Ch. 12. The role of global news agencies -- Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak -- Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- Ch. 15. The role of global advertising.

Summary: Explores how multi-national communication and media conglomerates influence both audiences and policy makers around the world.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	302.23 MCP glo (Browse shelf(Opens below))	Available	10047

Includes bibliographical references and index.

Ch. 1. Global communication: background --
Ch. 2. Development research traditions and global communication --
Ch. 3. The message: the role of international organizations --
Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow --
Ch. 5. The medium: global technologies and organizations --
Ch. 6. The Internet: the evolving frontier --
Ch. 7. American multimedia conglomerates --
Ch. 8. Stakeholders of multimedia conglomerates outside the United States --
Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson --
Ch. 10. Global issues, music and MTV --
Ch. 11. CNN: international role, impact and global competitor --
Ch. 12. The role of global news agencies --
Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak --
Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong --
Ch. 15. The role of global advertising.

Explores how multi-national communication and media conglomerates influence both audiences and policy makers around the world.

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