Global communication :
McPhail, Thomas L.
Global communication : theories, stakeholders and trends / Thomas L. McPhail. - 4th ed. - Chichester : Wiley Blackwell, c2014. - 326 p. : ill. b&w ; 25 cm.
Includes bibliographical references and index.
Ch. 1. Global communication: background --
Ch. 2. Development research traditions and global communication --
Ch. 3. The message: the role of international organizations --
Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow --
Ch. 5. The medium: global technologies and organizations --
Ch. 6. The Internet: the evolving frontier --
Ch. 7. American multimedia conglomerates --
Ch. 8. Stakeholders of multimedia conglomerates outside the United States --
Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson --
Ch. 10. Global issues, music and MTV --
Ch. 11. CNN: international role, impact and global competitor --
Ch. 12. The role of global news agencies --
Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak --
Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong --
Ch. 15. The role of global advertising.
Explores how multi-national communication and media conglomerates influence both audiences and policy makers around the world.
9781118622025
Communication, International
Communication--International cooperation
302.23
Global communication : theories, stakeholders and trends / Thomas L. McPhail. - 4th ed. - Chichester : Wiley Blackwell, c2014. - 326 p. : ill. b&w ; 25 cm.
Includes bibliographical references and index.
Ch. 1. Global communication: background --
Ch. 2. Development research traditions and global communication --
Ch. 3. The message: the role of international organizations --
Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow --
Ch. 5. The medium: global technologies and organizations --
Ch. 6. The Internet: the evolving frontier --
Ch. 7. American multimedia conglomerates --
Ch. 8. Stakeholders of multimedia conglomerates outside the United States --
Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson --
Ch. 10. Global issues, music and MTV --
Ch. 11. CNN: international role, impact and global competitor --
Ch. 12. The role of global news agencies --
Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak --
Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong --
Ch. 15. The role of global advertising.
Explores how multi-national communication and media conglomerates influence both audiences and policy makers around the world.
9781118622025
Communication, International
Communication--International cooperation
302.23