Global communication : (Record no. 48)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01814nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180516103330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141125s2014 maua|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118622025 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 162 |
| Personal name | McPhail, Thomas L. |
| 952 ## - Items | |
| Itemnumber | 48 |
| 245 10 - TITLE STATEMENT | |
| Title | Global communication : |
| Remainder of title | theories, stakeholders and trends / |
| Statement of responsibility, etc. | Thomas L. McPhail. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester : |
| Name of publisher, distributor, etc. | Wiley Blackwell, |
| Date of publication, distribution, etc. | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 326 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Global communication: background --<br/>Ch. 2. Development research traditions and global communication --<br/>Ch. 3. The message: the role of international organizations --<br/>Ch. 4. Public diplomacy: new dimensions and implications / Nancy Snow --<br/>Ch. 5. The medium: global technologies and organizations --<br/>Ch. 6. The Internet: the evolving frontier --<br/>Ch. 7. American multimedia conglomerates --<br/>Ch. 8. Stakeholders of multimedia conglomerates outside the United States --<br/>Ch. 9. Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson --<br/>Ch. 10. Global issues, music and MTV -- <br/>Ch. 11. CNN: international role, impact and global competitor -- <br/>Ch. 12. The role of global news agencies --<br/>Ch. 13. Arab media and the Al Jazeera effect / Lawrence Pintak --<br/>Ch. 14. Toward globalization: the approaches and accomplishments of the four media giants in Asia / Junhao Hong --<br/>Ch. 15. The role of global advertising. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Explores how multi-national communication and media conglomerates influence both audiences and policy makers around the world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 137 |
| Topical term or geographic name entry element | Communication, International |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 163 |
| Topical term or geographic name entry element | Communication |
| General subdivision | International cooperation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 16/05/2018 | 302.23 MCP glo | 16/05/2018 | 16/05/2018 | Books |