The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By:

Barry, Pete (Pete S.)

Material type:

TextPublication details: London : Thames & Hudson, c2012.Edition: 2nd ed., rev. and expandedDescription: 296 p. : ill. ; 25 cmISBN:

9780500516232

Subject(s):

DDC classification:

659.1

Contents:

1. Basic tools -- 2. The strategy -- 3. Print -- 4. The campaign -- 5. The tagline -- 6. Generating strategies and ideas -- 7. TV -- 8. Ambient -- 9. Interactive -- 10. Copy -- 11. Radio -- 12. Integrated -- 13. Execution -- 14. Presenting and selling your work -- 15. The student book -- 16. Conclusion.

Summary: In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.1 BAR adv (Browse shelf(Opens below))	Available	10269

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Previous	659 GUR pre Press here! :	659 PRE eve Event marketing :	659 PUB pub Public communication campaigns /	659.1 BAR adv The advertising concept book :	659.1 EIN bla Black ops advertising :	659.1 HAC adv Advertising & promotion /	659.1 HEA sed Seducing the subconscious :	Next

Includes bibliographical references and index.

1. Basic tools --
2. The strategy --
3. Print --
4. The campaign --
5. The tagline --
6. Generating strategies and ideas --
7. TV --
8. Ambient --
9. Interactive --
10. Copy --
11. Radio --
12. Integrated --
13. Execution --
14. Presenting and selling your work --
15. The student book --
16. Conclusion.

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

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