The advertising concept book : (Record no. 261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01296nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190425133527.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150109s2012 enka|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500516232 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1433 |
| Personal name | Barry, Pete |
| Fuller form of name | (Pete S.) |
| 952 ## - Items | |
| Itemnumber | 306 |
| 245 14 - TITLE STATEMENT | |
| Title | The advertising concept book : |
| Remainder of title | think now, design later : a complete guide to creative ideas, strategies and campaigns / |
| Statement of responsibility, etc. | Pete Barry. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed., rev. and expanded. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thames & Hudson, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 296 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Basic tools -- <br/>2. The strategy -- <br/>3. Print -- <br/>4. The campaign -- <br/>5. The tagline -- <br/>6. Generating strategies and ideas -- <br/>7. TV -- <br/>8. Ambient -- <br/>9. Interactive -- <br/>10. Copy -- <br/>11. Radio -- <br/>12. Integrated -- <br/>13. Execution -- <br/>14. Presenting and selling your work -- <br/>15. The student book -- <br/>16. Conclusion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1434 |
| Topical term or geographic name entry element | Advertising campaigns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1435 |
| Topical term or geographic name entry element | Advertising copy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 04/06/2018 | 659.1 BAR adv | 04/06/2018 | 04/06/2018 | Books |