The advertising concept book :
Barry, Pete
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 2nd ed., rev. and expanded. - London : Thames & Hudson, c2012. - 296 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1. Basic tools --
2. The strategy --
3. Print --
4. The campaign --
5. The tagline --
6. Generating strategies and ideas --
7. TV --
8. Ambient --
9. Interactive --
10. Copy --
11. Radio --
12. Integrated --
13. Execution --
14. Presenting and selling your work --
15. The student book --
16. Conclusion.
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.
9780500516232
Advertising
Advertising campaigns
Advertising copy
659.1
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 2nd ed., rev. and expanded. - London : Thames & Hudson, c2012. - 296 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1. Basic tools --
2. The strategy --
3. Print --
4. The campaign --
5. The tagline --
6. Generating strategies and ideas --
7. TV --
8. Ambient --
9. Interactive --
10. Copy --
11. Radio --
12. Integrated --
13. Execution --
14. Presenting and selling your work --
15. The student book --
16. Conclusion.
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.
9780500516232
Advertising
Advertising campaigns
Advertising copy
659.1