The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By:

Barry, Pete (Pete S.)

Material type:

TextPublication details: London : Thames & Hudson, c2012.Edition: 2nd ed., rev. and expandedDescription: 296 p. : ill. ; 25 cmISBN:

9780500516232

Subject(s):

DDC classification:

659.1

Contents:

1. Basic tools -- 2. The strategy -- 3. Print -- 4. The campaign -- 5. The tagline -- 6. Generating strategies and ideas -- 7. TV -- 8. Ambient -- 9. Interactive -- 10. Copy -- 11. Radio -- 12. Integrated -- 13. Execution -- 14. Presenting and selling your work -- 15. The student book -- 16. Conclusion.

Summary: In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.1 BAR adv (Browse shelf(Opens below))	Available	10269

Includes bibliographical references and index.

1. Basic tools --
2. The strategy --
3. Print --
4. The campaign --
5. The tagline --
6. Generating strategies and ideas --
7. TV --
8. Ambient --
9. Interactive --
10. Copy --
11. Radio --
12. Integrated --
13. Execution --
14. Presenting and selling your work --
15. The student book --
16. Conclusion.

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

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