Contagious : why things catch on / Jonah Berger.

By:

Berger, Jonah

Material type:

TextPublication details: New York : Simon & Schuster, 2013.Edition: 1st Simon & Schuster hardcover edDescription: 244 p. ; 22 cmISBN:

9781451686579

Subject(s):

DDC classification:

658.8

Contents:

Introduction: Why things catch on -- 1. Social currency -- 2. Triggers -- 3. Emotion -- 4. Public -- 5. Practical value -- 6. Stories.

Summary: Reveals the secret science behind word-of-mouth and social transmission, showing how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 BER con (Browse shelf(Opens below))	Long overdue (Lost)	10265

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Previous	658.8 ACC acc Accountable marketing :	658.8 ARM mar Marketing : an introduction	658.8 BAC dig Digital influence :	658.8 BER con Contagious :	658.8 BER ret Retail marketing strategy :	658.8 BON lea Leading digital strategy :	658.8 CHA blu Blue Ocean Strategy :	Next

Includes bibliographical references and index.

Introduction: Why things catch on --
1. Social currency --
2. Triggers --
3. Emotion --
4. Public --
5. Practical value --
6. Stories.

Reveals the secret science behind word-of-mouth and social transmission, showing how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

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