Contagious :
Berger, Jonah
Contagious : why things catch on / Jonah Berger. - 1st Simon & Schuster hardcover ed. - New York : Simon & Schuster, 2013. - 244 p. ; 22 cm.
Includes bibliographical references and index.
Introduction: Why things catch on --
1. Social currency --
2. Triggers --
3. Emotion --
4. Public --
5. Practical value --
6. Stories.
Reveals the secret science behind word-of-mouth and social transmission, showing how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
9781451686579
New products
Consumer behavior
Popularity--Economic aspects
Marketing--Psychological aspects
658.8
Contagious : why things catch on / Jonah Berger. - 1st Simon & Schuster hardcover ed. - New York : Simon & Schuster, 2013. - 244 p. ; 22 cm.
Includes bibliographical references and index.
Introduction: Why things catch on --
1. Social currency --
2. Triggers --
3. Emotion --
4. Public --
5. Practical value --
6. Stories.
Reveals the secret science behind word-of-mouth and social transmission, showing how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
9781451686579
New products
Consumer behavior
Popularity--Economic aspects
Marketing--Psychological aspects
658.8