Contagious : (Record no. 257)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01158nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190423171030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150109s2013 nyu||||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781451686579 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1422 |
| Personal name | Berger, Jonah |
| 952 ## - Items | |
| Itemnumber | 299 |
| 245 10 - TITLE STATEMENT | |
| Title | Contagious : |
| Remainder of title | why things catch on / |
| Statement of responsibility, etc. | Jonah Berger. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Simon & Schuster hardcover ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Simon & Schuster, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 244 p. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Why things catch on -- <br/>1. Social currency -- <br/>2. Triggers -- <br/>3. Emotion -- <br/>4. Public -- <br/>5. Practical value -- <br/>6. Stories. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Reveals the secret science behind word-of-mouth and social transmission, showing how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1423 |
| Topical term or geographic name entry element | New products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 438 |
| Topical term or geographic name entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1424 |
| Topical term or geographic name entry element | Popularity |
| General subdivision | Economic aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Long overdue (Lost) | Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 04/06/2018 | 3 | 658.8 BER con | 18/12/2019 | 18/12/2019 | 04/06/2018 | Books |