Contagious : why things catch on / Jonah Berger.

By:

Berger, Jonah

Material type:

TextPublication details: New York : Simon & Schuster, 2013.Edition: 1st Simon & Schuster hardcover edDescription: 244 p. ; 22 cmISBN:

9781451686579

Subject(s):

DDC classification:

658.8

Contents:

Introduction: Why things catch on -- 1. Social currency -- 2. Triggers -- 3. Emotion -- 4. Public -- 5. Practical value -- 6. Stories.

Summary: Reveals the secret science behind word-of-mouth and social transmission, showing how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 BER con (Browse shelf(Opens below))	Long overdue (Lost)	10265

Includes bibliographical references and index.

Introduction: Why things catch on --
1. Social currency --
2. Triggers --
3. Emotion --
4. Public --
5. Practical value --
6. Stories.

Reveals the secret science behind word-of-mouth and social transmission, showing how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

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