Consumer behaviour : perspectives, findings and explanations / by John O'Shaughnessy.

By:

O'Shaughnessy, John, 1927-

Material type:

TextPublication details: Hampshire : Pagrave Macmillan, 2013.Description: xi, 520 p. ; 24 cmContent type:

text

ISBN:

9781137003768

Subject(s):

Consumer behavior

DDC classification:

658.8342

Contents:

Ch. 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ch. 2. Ethnopsychology (Folk Psychology) -- Ch. 3. Ethnopsychology Continued: Application -- Ch. 4. Behaviourism -- Ch. 5. Psychoanalytic Psychology -- Ch. 6. Cognitive Psychology: The Basic Perspective -- Ch. 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing -- Ch. 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology) -- Ch. 9. Microeconomics Microeconomics (Rational Choice Theory) -- Ch. 10. Behavioural Economics -- Ch. 11. Social Psychology: Social Groups, Social Reference Group and the Nature and Role of Emotion in Influencing Behaviour -- Ch. 12. Social Psychology Continued : Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory -- Ch. 13. Sociology -- Ch. 14. Cultural Anthropology.

Summary: A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8342 O'S con (Browse shelf(Opens below))	Available	11562

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Includes bibliographical references and index.

Ch. 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences --
Ch. 2. Ethnopsychology (Folk Psychology) --
Ch. 3. Ethnopsychology Continued: Application --
Ch. 4. Behaviourism --
Ch. 5. Psychoanalytic Psychology --
Ch. 6. Cognitive Psychology: The Basic Perspective --
Ch. 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing --
Ch. 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology) --
Ch. 9. Microeconomics Microeconomics (Rational Choice Theory) --
Ch. 10. Behavioural Economics --
Ch. 11. Social Psychology: Social Groups, Social Reference Group and the Nature and Role of Emotion in Influencing Behaviour --
Ch. 12. Social Psychology Continued : Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory --
Ch. 13. Sociology --
Ch. 14. Cultural Anthropology.

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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