Consumer behaviour :
O'Shaughnessy, John, 1927-
Consumer behaviour : perspectives, findings and explanations / by John O'Shaughnessy. - Hampshire : Pagrave Macmillan, 2013. - xi, 520 p. ; 24 cm.
Includes bibliographical references and index.
Ch. 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences --
Ch. 2. Ethnopsychology (Folk Psychology) --
Ch. 3. Ethnopsychology Continued: Application --
Ch. 4. Behaviourism --
Ch. 5. Psychoanalytic Psychology --
Ch. 6. Cognitive Psychology: The Basic Perspective --
Ch. 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing --
Ch. 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology) --
Ch. 9. Microeconomics Microeconomics (Rational Choice Theory) --
Ch. 10. Behavioural Economics --
Ch. 11. Social Psychology: Social Groups, Social Reference Group and the Nature and Role of Emotion in Influencing Behaviour --
Ch. 12. Social Psychology Continued : Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory --
Ch. 13. Sociology --
Ch. 14. Cultural Anthropology.
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
9781137003768
Consumer behavior
658.8342
Consumer behaviour : perspectives, findings and explanations / by John O'Shaughnessy. - Hampshire : Pagrave Macmillan, 2013. - xi, 520 p. ; 24 cm.
Includes bibliographical references and index.
Ch. 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences --
Ch. 2. Ethnopsychology (Folk Psychology) --
Ch. 3. Ethnopsychology Continued: Application --
Ch. 4. Behaviourism --
Ch. 5. Psychoanalytic Psychology --
Ch. 6. Cognitive Psychology: The Basic Perspective --
Ch. 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing --
Ch. 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology) --
Ch. 9. Microeconomics Microeconomics (Rational Choice Theory) --
Ch. 10. Behavioural Economics --
Ch. 11. Social Psychology: Social Groups, Social Reference Group and the Nature and Role of Emotion in Influencing Behaviour --
Ch. 12. Social Psychology Continued : Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory --
Ch. 13. Sociology --
Ch. 14. Cultural Anthropology.
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
9781137003768
Consumer behavior
658.8342