Consumer behaviour : perspectives, findings and explanations / by John O'Shaughnessy.

By:

O'Shaughnessy, John, 1927-

Material type:

TextPublication details: Hampshire : Pagrave Macmillan, 2013.Description: xi, 520 p. ; 24 cmContent type:

text

ISBN:

9781137003768

Subject(s):

Consumer behavior

DDC classification:

658.8342

Contents:

Ch. 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ch. 2. Ethnopsychology (Folk Psychology) -- Ch. 3. Ethnopsychology Continued: Application -- Ch. 4. Behaviourism -- Ch. 5. Psychoanalytic Psychology -- Ch. 6. Cognitive Psychology: The Basic Perspective -- Ch. 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing -- Ch. 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology) -- Ch. 9. Microeconomics Microeconomics (Rational Choice Theory) -- Ch. 10. Behavioural Economics -- Ch. 11. Social Psychology: Social Groups, Social Reference Group and the Nature and Role of Emotion in Influencing Behaviour -- Ch. 12. Social Psychology Continued : Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory -- Ch. 13. Sociology -- Ch. 14. Cultural Anthropology.

Summary: A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8342 O'S con (Browse shelf(Opens below))	Available	11562

Includes bibliographical references and index.

Ch. 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences --
Ch. 2. Ethnopsychology (Folk Psychology) --
Ch. 3. Ethnopsychology Continued: Application --
Ch. 4. Behaviourism --
Ch. 5. Psychoanalytic Psychology --
Ch. 6. Cognitive Psychology: The Basic Perspective --
Ch. 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing --
Ch. 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology) --
Ch. 9. Microeconomics Microeconomics (Rational Choice Theory) --
Ch. 10. Behavioural Economics --
Ch. 11. Social Psychology: Social Groups, Social Reference Group and the Nature and Role of Emotion in Influencing Behaviour --
Ch. 12. Social Psychology Continued : Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory --
Ch. 13. Sociology --
Ch. 14. Cultural Anthropology.

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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