Consumer behaviour : (Record no. 1254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01803nam a2200229 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200330085431.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170417s2013 enk 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137003768 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3665 |
| Personal name | O'Shaughnessy, John, |
| Dates associated with a name | 1927- |
| 952 ## - Items | |
| Itemnumber | 1574 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behaviour : |
| Remainder of title | perspectives, findings and explanations / |
| Statement of responsibility, etc. | by John O'Shaughnessy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hampshire : |
| Name of publisher, distributor, etc. | Pagrave Macmillan, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 520 p. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- <br/>Ch. 2. Ethnopsychology (Folk Psychology) -- <br/>Ch. 3. Ethnopsychology Continued: Application -- <br/>Ch. 4. Behaviourism -- <br/>Ch. 5. Psychoanalytic Psychology -- <br/>Ch. 6. Cognitive Psychology: The Basic Perspective --<br/>Ch. 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing -- <br/>Ch. 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology) -- <br/>Ch. 9. Microeconomics Microeconomics (Rational Choice Theory) -- <br/>Ch. 10. Behavioural Economics -- <br/>Ch. 11. Social Psychology: Social Groups, Social Reference Group and the Nature and Role of Emotion in Influencing Behaviour -- <br/>Ch. 12. Social Psychology Continued : Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory -- <br/>Ch. 13. Sociology -- <br/>Ch. 14. Cultural Anthropology. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 438 |
| Topical term or geographic name entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 26/09/2018 | 2 | 4 | 658.8342 O'S con | 05/10/2022 | 28/03/2022 | 26/09/2018 | Books |