Advertising / Iain MacRury.

By:

MacRury, Iain

Material type:

TextSeries: Routledge introductions to media and communicationsPublication details: London ; New York : Routledge, 2009.Description: xvii, 318 p. : ill. b&w ; 22 cmContent type:

text

ISBN:

9780415251266

Subject(s):

Advertising

DDC classification:

659.1

Contents:

Ch. 1. Advertising and common sense -- Ch. 2. Advertising agencies: mediation and the creative process -- Ch. 3. Marketing, media and communication -- Ch. 4. Analysing and historicising advertising -- Ch. 5. Advertising and culture -- Ch. 6. Signs and textualities -- Ch. 7. New forms and intimacies -- Ch. 8. Audiences and psychology.

Summary: Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.1 MAC adv (Browse shelf(Opens below))	Available	11711

Includes bibliographical references and index.

Ch. 1. Advertising and common sense --
Ch. 2. Advertising agencies: mediation and the creative process --
Ch. 3. Marketing, media and communication --
Ch. 4. Analysing and historicising advertising --
Ch. 5. Advertising and culture --
Ch. 6. Signs and textualities --
Ch. 7. New forms and intimacies --
Ch. 8. Audiences and psychology.

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.

Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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