Advertising / (Record no. 1400)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01910nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227112546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170710s2009 enka 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415251266 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3334 |
| Personal name | MacRury, Iain |
| 952 ## - Items | |
| Itemnumber | 1724 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising / |
| Statement of responsibility, etc. | Iain MacRury. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 318 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 490 1# - SERIES STATEMENT | |
| Series statement | Routledge introductions to media and communications |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Advertising and common sense -- <br/>Ch. 2. Advertising agencies: mediation and the creative process -- <br/>Ch. 3. Marketing, media and communication -- <br/>Ch. 4. Analysing and historicising advertising -- <br/>Ch. 5. Advertising and culture -- <br/>Ch. 6. Signs and textualities -- <br/>Ch. 7. New forms and intimacies -- <br/>Ch. 8. Audiences and psychology. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.<br/><br/>Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.<br/><br/>Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| 9 (RLIN) | 3335 |
| Uniform title | Routledge introductions to media and communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 17/10/2018 | 659.1 MAC adv | 17/10/2018 | 17/10/2018 | Books |