Advertising /
MacRury, Iain
Advertising / Iain MacRury. - London ; New York : Routledge, 2009. - xvii, 318 p. : ill. b&w ; 22 cm. - Routledge introductions to media and communications . - Routledge introductions to media and communications .
Includes bibliographical references and index.
Ch. 1. Advertising and common sense --
Ch. 2. Advertising agencies: mediation and the creative process --
Ch. 3. Marketing, media and communication --
Ch. 4. Analysing and historicising advertising --
Ch. 5. Advertising and culture --
Ch. 6. Signs and textualities --
Ch. 7. New forms and intimacies --
Ch. 8. Audiences and psychology.
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.
Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
9780415251266
Advertising
659.1
Advertising / Iain MacRury. - London ; New York : Routledge, 2009. - xvii, 318 p. : ill. b&w ; 22 cm. - Routledge introductions to media and communications . - Routledge introductions to media and communications .
Includes bibliographical references and index.
Ch. 1. Advertising and common sense --
Ch. 2. Advertising agencies: mediation and the creative process --
Ch. 3. Marketing, media and communication --
Ch. 4. Analysing and historicising advertising --
Ch. 5. Advertising and culture --
Ch. 6. Signs and textualities --
Ch. 7. New forms and intimacies --
Ch. 8. Audiences and psychology.
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.
Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
9780415251266
Advertising
659.1