Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée

Material type:

TextPublication details: Boston : Harvard Business Review Press, 2015.Edition: Expanded editionDescription: xxviii, 287 p. : ill. b&w ; 25 cmISBN:

9781625274496

Subject(s):

DDC classification:

658.4

Contents:

1. Creating blue oceans -- 2. Analytical tools and frameworks -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. Align value, profit, and people propositions -- 10. Renew blue oceans -- 11. Avoid red oceans traps.

Summary: It argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), defends that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 CHA blu (Browse shelf(Opens below))	Available	10570

Includes bibliographical references and index.

1. Creating blue oceans --
2. Analytical tools and frameworks --
3. Reconstruct market boundaries --
4. Focus on the big picture, not the numbers --
5. Reach beyond existing demand --
6. Get the strategic sequence right --
7. Overcome key organizational hurdles --
8. Build execution into strategy --
9. Align value, profit, and people propositions --
10. Renew blue oceans --
11. Avoid red oceans traps.

It argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), defends that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer