Blue Ocean Strategy : (Record no. 462)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01621nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190524101537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150219s2015 maua|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781625274496 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1663 |
| Personal name | Kim, W. Chan |
| 952 ## - Items | |
| Itemnumber | 552 |
| 245 10 - TITLE STATEMENT | |
| Title | Blue Ocean Strategy : |
| Remainder of title | how to create uncontested market space and make the competition irrelevant / |
| Statement of responsibility, etc. | W. Chan Kim, Renee Mauborgne. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Expanded edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Harvard Business Review Press, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 287 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Creating blue oceans -- <br/>2. Analytical tools and frameworks -- <br/>3. Reconstruct market boundaries -- <br/>4. Focus on the big picture, not the numbers -- <br/>5. Reach beyond existing demand -- <br/>6. Get the strategic sequence right -- <br/>7. Overcome key organizational hurdles -- <br/>8. Build execution into strategy -- <br/>9. Align value, profit, and people propositions -- <br/>10. Renew blue oceans -- <br/>11. Avoid red oceans traps. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), defends that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1423 |
| Topical term or geographic name entry element | New products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1664 |
| Topical term or geographic name entry element | Market segmentation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1665 |
| Personal name | Mauborgne, Renée |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 19/06/2018 | 658.8 CHA blu | 19/06/2018 | 19/06/2018 | Books |