Blue Ocean Strategy :
Kim, W. Chan
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Expanded edition. - Boston : Harvard Business Review Press, 2015. - xxviii, 287 p. : ill. b&w ; 25 cm.
Includes bibliographical references and index.
1. Creating blue oceans --
2. Analytical tools and frameworks --
3. Reconstruct market boundaries --
4. Focus on the big picture, not the numbers --
5. Reach beyond existing demand --
6. Get the strategic sequence right --
7. Overcome key organizational hurdles --
8. Build execution into strategy --
9. Align value, profit, and people propositions --
10. Renew blue oceans --
11. Avoid red oceans traps.
It argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), defends that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.
9781625274496
New products
Market segmentation
Marketing
658.4
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Expanded edition. - Boston : Harvard Business Review Press, 2015. - xxviii, 287 p. : ill. b&w ; 25 cm.
Includes bibliographical references and index.
1. Creating blue oceans --
2. Analytical tools and frameworks --
3. Reconstruct market boundaries --
4. Focus on the big picture, not the numbers --
5. Reach beyond existing demand --
6. Get the strategic sequence right --
7. Overcome key organizational hurdles --
8. Build execution into strategy --
9. Align value, profit, and people propositions --
10. Renew blue oceans --
11. Avoid red oceans traps.
It argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), defends that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.
9781625274496
New products
Market segmentation
Marketing
658.4