Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.

By:

Quesenberry, Keith A, 1971- [author.]

Material type:

TextPublisher: Lanham, Maryland : Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2021]Edition: Third editionDescription: xvii, 474 pages : illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781538138168
9781538138175

Subject(s):

Additional physical formats: Online version:: Social media strategyDDC classification:

658.8/72 23

LOC classification:

HF5415.1265 .Q46 2021

Summary: "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- Provided by publisher.

List(s) this item appears in: BA60069O: Marketing CRM

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.872 QUE soc (Browse shelf(Opens below))	Available	12523

Includes bibliographical references and index.

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- Provided by publisher.

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