Social media strategy : (Record no. 2155)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01870cam a2200385 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21439714 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240123112508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200220s2021 mdua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020007483 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781538138168 |
| Qualifying information | (cloth ; alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781538138175 |
| Qualifying information | (paperback ; alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781538138182 |
| Qualifying information | (epub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .Q46 2021 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quesenberry, Keith A., |
| Dates associated with a name | 1971- |
| Relator term | author. |
| 952 ## - Items | |
| Itemnumber | 12523 |
| 245 10 - TITLE STATEMENT | |
| Title | Social media strategy : |
| Remainder of title | marketing, advertising, and public relations in the consumer revolution / |
| Statement of responsibility, etc. | Keith A. Quesenberry, Messiah College. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lanham, Maryland : |
| Name of producer, publisher, distributor, manufacturer | Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2021] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 474 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet in public relations. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Quesenberry, Keith A., 1971- |
| Title | Social media strategy |
| Edition | Third edition. |
| Place, publisher, and date of publication | Lanham : Rowman & Littlefield, [2021] |
| International Standard Book Number | 9781538138182 |
| Record control number | (DLC) 2020007484 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 925 0# - | |
| -- | acquire |
| -- | 2 shelf copies |
| -- | policy default (ex.) |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | xm06 2020-02-20 |
| -- | rm05 2022-08-16 to Pres Srvcs |
| 952 ## - Items | |
| -- | 2526 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 12/03/2024 | 11 | 40.04 | 658.872 QUE soc | 12/03/2024 | 40.04 | 12/03/2024 | Books |