Social media strategy :
Quesenberry, Keith A., 1971-
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. - Third edition. - xvii, 474 pages : illustrations ; 27 cm
Includes bibliographical references and index.
"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--
9781538138168 9781538138175
2020007483
Internet marketing.
Internet advertising.
Social media.
Internet in public relations.
HF5415.1265 / .Q46 2021
658.8/72
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. - Third edition. - xvii, 474 pages : illustrations ; 27 cm
Includes bibliographical references and index.
"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--
9781538138168 9781538138175
2020007483
Internet marketing.
Internet advertising.
Social media.
Internet in public relations.
HF5415.1265 / .Q46 2021
658.8/72