Understanding social media : how to create a plan for your business that works / Damian Ryan.

By:

Ryan, Damian

Material type:

TextPublication details: London ; Philadelphia ; New Delhi : Kogan Page, c2015.Description: 277 p. : ill. b&w ; 24 cmISBN:

9780749473563

Subject(s):

DDC classification:

658.8

Contents:

1. Getting started: how to create a compelling social media programme -- 2. Rules governing the relationship between search and social -- 3. How to budget for social media activities -- 4. Setting KPIs and measuring success -- 5. Understanding social media ROI, what matters and what doesn't -- 6. Why social media is central to customer experience -- 7. How to build social media team : how to pick the right suppliers -- 8. Understanding the relationship between online PR and social media -- 9. The future for social media and the vastly changing landscape -- 10. Risk assesment and risk management in social media.

Summary: Democratizes knowledge of social media and promotes best practices. Answering questions such as "How do you create a compelling social media campaign?" "How do you build and engage with an audience?" and "Where is the link between online PR and social media drawn?"

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 RYA und (Browse shelf(Opens below))	Available	10810

Includes index.

1. Getting started: how to create a compelling social media programme --
2. Rules governing the relationship between search and social --
3. How to budget for social media activities --
4. Setting KPIs and measuring success --
5. Understanding social media ROI, what matters and what doesn't --
6. Why social media is central to customer experience --
7. How to build social media team : how to pick the right suppliers --
8. Understanding the relationship between online PR and social media --
9. The future for social media and the vastly changing landscape --
10. Risk assesment and risk management in social media.

Democratizes knowledge of social media and promotes best practices. Answering questions such as "How do you create a compelling social media campaign?" "How do you build and engage with an audience?" and "Where is the link between online PR and social media drawn?"

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer