Understanding social media : (Record no. 625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01652nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190617080301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150602s2015 enk||||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749473563 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1892 |
| Personal name | Ryan, Damian |
| 952 ## - Items | |
| Itemnumber | 807 |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding social media : |
| Remainder of title | how to create a plan for your business that works / |
| Statement of responsibility, etc. | Damian Ryan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Philadelphia ; |
| -- | New Delhi : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 277 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Getting started: how to create a compelling social media programme -- <br/>2. Rules governing the relationship between search and social -- <br/>3. How to budget for social media activities -- <br/>4. Setting KPIs and measuring success -- <br/>5. Understanding social media ROI, what matters and what doesn't -- <br/>6. Why social media is central to customer experience -- <br/>7. How to build social media team : how to pick the right suppliers -- <br/>8. Understanding the relationship between online PR and social media -- <br/>9. The future for social media and the vastly changing landscape -- <br/>10. Risk assesment and risk management in social media. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Democratizes knowledge of social media and promotes best practices. Answering questions such as "How do you create a compelling social media campaign?" "How do you build and engage with an audience?" and "Where is the link between online PR and social media drawn?" |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 523 |
| Topical term or geographic name entry element | Social media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Social aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 877 |
| Topical term or geographic name entry element | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 02/07/2018 | 658.8 RYA und | 14/09/2021 | 02/07/2018 | Books |