Understanding social media :
Ryan, Damian
Understanding social media : how to create a plan for your business that works / Damian Ryan. - London ; Philadelphia ; New Delhi : Kogan Page, c2015. - 277 p. : ill. b&w ; 24 cm.
Includes index.
1. Getting started: how to create a compelling social media programme --
2. Rules governing the relationship between search and social --
3. How to budget for social media activities --
4. Setting KPIs and measuring success --
5. Understanding social media ROI, what matters and what doesn't --
6. Why social media is central to customer experience --
7. How to build social media team : how to pick the right suppliers --
8. Understanding the relationship between online PR and social media --
9. The future for social media and the vastly changing landscape --
10. Risk assesment and risk management in social media.
Democratizes knowledge of social media and promotes best practices. Answering questions such as "How do you create a compelling social media campaign?" "How do you build and engage with an audience?" and "Where is the link between online PR and social media drawn?"
9780749473563
Internet marketing
Social media
Marketing--Social aspects
Strategic planning
658.8
Understanding social media : how to create a plan for your business that works / Damian Ryan. - London ; Philadelphia ; New Delhi : Kogan Page, c2015. - 277 p. : ill. b&w ; 24 cm.
Includes index.
1. Getting started: how to create a compelling social media programme --
2. Rules governing the relationship between search and social --
3. How to budget for social media activities --
4. Setting KPIs and measuring success --
5. Understanding social media ROI, what matters and what doesn't --
6. Why social media is central to customer experience --
7. How to build social media team : how to pick the right suppliers --
8. Understanding the relationship between online PR and social media --
9. The future for social media and the vastly changing landscape --
10. Risk assesment and risk management in social media.
Democratizes knowledge of social media and promotes best practices. Answering questions such as "How do you create a compelling social media campaign?" "How do you build and engage with an audience?" and "Where is the link between online PR and social media drawn?"
9780749473563
Internet marketing
Social media
Marketing--Social aspects
Strategic planning
658.8