Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée

Material type:

TextPublication details: Boston : Harvard Business Review Press, 2015.Edition: Expanded editionDescription: xxviii, 287 p. : ill. b&w ; 25 cmISBN:

9781625274496

Subject(s):

DDC classification:

658.4

Contents:

1. Creating blue oceans -- 2. Analytical tools and frameworks -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. Align value, profit, and people propositions -- 10. Renew blue oceans -- 11. Avoid red oceans traps.

Summary: It argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), defends that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 CHA blu (Browse shelf(Opens below))	Available	10570

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Includes bibliographical references and index.

1. Creating blue oceans --
2. Analytical tools and frameworks --
3. Reconstruct market boundaries --
4. Focus on the big picture, not the numbers --
5. Reach beyond existing demand --
6. Get the strategic sequence right --
7. Overcome key organizational hurdles --
8. Build execution into strategy --
9. Align value, profit, and people propositions --
10. Renew blue oceans --
11. Avoid red oceans traps.

It argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), defends that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

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