Managing technology for corporate success / Chris Floyd.

By:

Floyd, C. (Chris)

Material type:

TextPublication details: [Aldershot, UK] : Gower, c1997.Description: 261 p. : 24 cmISBN:

9780566079917

Subject(s):

DDC classification:

658.5

Contents:

1. Why technology matters -- 2. Technology and corporate involvement -- 3. Assessing technology position -- 4. Developing technology strategies -- 5. Planning for the longer term -- 6. Buying technology -- 7. Selling technology -- 8. Structuring technology activities -- 9. Making it happen -- 10. Measurement and benchmarking -- 11. Technology and shareholder value.

Summary: Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. It sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre	658.5 FLO man (Browse shelf(Opens below))	Available	10258

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Includes bibliographical references and index.

1. Why technology matters --
2. Technology and corporate involvement --
3. Assessing technology position --
4. Developing technology strategies --
5. Planning for the longer term --
6. Buying technology --
7. Selling technology --
8. Structuring technology activities --
9. Making it happen --
10. Measurement and benchmarking --
11. Technology and shareholder value.

Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. It sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.

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