Managing technology for corporate success /
Floyd, C.
Managing technology for corporate success / Chris Floyd. - [Aldershot, UK] : Gower, c1997. - 261 p. : 24 cm.
Includes bibliographical references and index.
1. Why technology matters --
2. Technology and corporate involvement --
3. Assessing technology position --
4. Developing technology strategies --
5. Planning for the longer term --
6. Buying technology --
7. Selling technology --
8. Structuring technology activities --
9. Making it happen --
10. Measurement and benchmarking --
11. Technology and shareholder value.
Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. It sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.
9780566079917
Technological innovations--Management
Research, Industrial--Management
658.5
Managing technology for corporate success / Chris Floyd. - [Aldershot, UK] : Gower, c1997. - 261 p. : 24 cm.
Includes bibliographical references and index.
1. Why technology matters --
2. Technology and corporate involvement --
3. Assessing technology position --
4. Developing technology strategies --
5. Planning for the longer term --
6. Buying technology --
7. Selling technology --
8. Structuring technology activities --
9. Making it happen --
10. Measurement and benchmarking --
11. Technology and shareholder value.
Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. It sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.
9780566079917
Technological innovations--Management
Research, Industrial--Management
658.5