Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.

By:

Quesenberry, Keith A, 1971- [author.]

Material type:

TextPublisher: Lanham, Maryland : Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2021]Edition: Third editionDescription: xvii, 474 pages : illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781538138168
9781538138175

Subject(s):

Additional physical formats: Online version:: Social media strategyDDC classification:

658.8/72 23

LOC classification:

HF5415.1265 .Q46 2021

Summary: "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- Provided by publisher.

List(s) this item appears in: BA60069O: Marketing CRM

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.872 QUE soc (Browse shelf(Opens below))	Available	12523

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Includes bibliographical references and index.

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- Provided by publisher.

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