Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Herber.

By:

Wilcox, Dennis L

Contributor(s):

Material type:

TextPublication details: Boston, etc. : Pearson, 2015.Edition: 11th ed., global editionDescription: 624 p. : ill. b&w ; 26 cmContent type:

text

ISBN:

9781292056586

Subject(s):

Public relations -- Handbooks, manuals, etc

DDC classification:

659.2

Contents:

Pt. 1. Role -- Ch. 1. Defining public relations -- Ch. 2. The evolution and history of public relations -- Ch. 3. Ethical considerations and the role of professional bodies -- Ch. 4. The practice of public relations -- Pt. 2. Process -- Ch. 5. The role and scope of research in public relations -- Ch. 6. The public relations process -- Ch. 7. Communication concepts and practice in public relations -- Ch. 8. Evaluation and measurement of public relations -- Pt. 3. Strategy -- Ch. 9. Public opinion: role, scope, and implications -- Ch. 10. Conflict management and crisis communication -- Ch. 11. Audiences -- Ch. 12. Laws and applications -- Pt. 4. Tactics -- Ch. 13. Internet and social media: role & scope in public relations -- Ch. 14. Media relations management: print media -- Ch. 15. Media relations management: electronic media -- Ch. 16. Event management -- Pt. 5. Applications -- Ch. 17. Communicating corporate affairs -- Ch. 18. Public relations in entertainment, sport, and tourism -- Ch. 19. Public relations in government -- Ch. 20. Global public relation in an independent world.

Summary: Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.2 WIL pub (Browse shelf(Opens below))	Available	11815

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Previous	659.2 SAG sag The SAGE handbook of public relations /	659.2 SAL mak Making the news :	659.2 THE pub The public relations handbook /	659.2 WIL pub Public relations :	678.872 PLU soc Social media in the marketing context :	686.2094 EIS pri The printing revolution in early modern Europe /	686.22 LUP thi Thinking with type :	Next

Includes bibliographical references and index.

Pt. 1. Role --
Ch. 1. Defining public relations --
Ch. 2. The evolution and history of public relations --
Ch. 3. Ethical considerations and the role of professional bodies --
Ch. 4. The practice of public relations --
Pt. 2. Process --
Ch. 5. The role and scope of research in public relations --
Ch. 6. The public relations process --
Ch. 7. Communication concepts and practice in public relations --
Ch. 8. Evaluation and measurement of public relations --
Pt. 3. Strategy --
Ch. 9. Public opinion: role, scope, and implications --
Ch. 10. Conflict management and crisis communication --
Ch. 11. Audiences --
Ch. 12. Laws and applications --
Pt. 4. Tactics --
Ch. 13. Internet and social media: role & scope in public relations --
Ch. 14. Media relations management: print media --
Ch. 15. Media relations management: electronic media --
Ch. 16. Event management --
Pt. 5. Applications --
Ch. 17. Communicating corporate affairs --
Ch. 18. Public relations in entertainment, sport, and tourism --
Ch. 19. Public relations in government --
Ch. 20. Global public relation in an independent world.

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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