Public relations :
Wilcox, Dennis L.
Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Herber. - 11th ed., global edition. - Boston, etc. : Pearson, 2015. - 624 p. : ill. b&w ; 26 cm.
Includes bibliographical references and index.
Pt. 1. Role --
Ch. 1. Defining public relations --
Ch. 2. The evolution and history of public relations --
Ch. 3. Ethical considerations and the role of professional bodies --
Ch. 4. The practice of public relations --
Pt. 2. Process --
Ch. 5. The role and scope of research in public relations --
Ch. 6. The public relations process --
Ch. 7. Communication concepts and practice in public relations --
Ch. 8. Evaluation and measurement of public relations --
Pt. 3. Strategy --
Ch. 9. Public opinion: role, scope, and implications --
Ch. 10. Conflict management and crisis communication --
Ch. 11. Audiences --
Ch. 12. Laws and applications --
Pt. 4. Tactics --
Ch. 13. Internet and social media: role & scope in public relations --
Ch. 14. Media relations management: print media --
Ch. 15. Media relations management: electronic media --
Ch. 16. Event management --
Pt. 5. Applications --
Ch. 17. Communicating corporate affairs --
Ch. 18. Public relations in entertainment, sport, and tourism --
Ch. 19. Public relations in government --
Ch. 20. Global public relation in an independent world.
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
9781292056586
Public relations--Handbooks, manuals, etc.
659.2
Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Herber. - 11th ed., global edition. - Boston, etc. : Pearson, 2015. - 624 p. : ill. b&w ; 26 cm.
Includes bibliographical references and index.
Pt. 1. Role --
Ch. 1. Defining public relations --
Ch. 2. The evolution and history of public relations --
Ch. 3. Ethical considerations and the role of professional bodies --
Ch. 4. The practice of public relations --
Pt. 2. Process --
Ch. 5. The role and scope of research in public relations --
Ch. 6. The public relations process --
Ch. 7. Communication concepts and practice in public relations --
Ch. 8. Evaluation and measurement of public relations --
Pt. 3. Strategy --
Ch. 9. Public opinion: role, scope, and implications --
Ch. 10. Conflict management and crisis communication --
Ch. 11. Audiences --
Ch. 12. Laws and applications --
Pt. 4. Tactics --
Ch. 13. Internet and social media: role & scope in public relations --
Ch. 14. Media relations management: print media --
Ch. 15. Media relations management: electronic media --
Ch. 16. Event management --
Pt. 5. Applications --
Ch. 17. Communicating corporate affairs --
Ch. 18. Public relations in entertainment, sport, and tourism --
Ch. 19. Public relations in government --
Ch. 20. Global public relation in an independent world.
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
9781292056586
Public relations--Handbooks, manuals, etc.
659.2