Public relations : (Record no. 1510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02394nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200210140610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171130s2015 enka|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292056586 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3104 |
| Personal name | Wilcox, Dennis L. |
| 952 ## - Items | |
| Itemnumber | 1834 |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations : |
| Remainder of title | strategies and tactics / |
| Statement of responsibility, etc. | Dennis L. Wilcox, Glen T. Cameron, Bryan H. Herber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed., global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, etc. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Role -- <br/>Ch. 1. Defining public relations -- <br/>Ch. 2. The evolution and history of public relations -- <br/>Ch. 3. Ethical considerations and the role of professional bodies -- <br/>Ch. 4. The practice of public relations -- <br/>Pt. 2. Process -- <br/>Ch. 5. The role and scope of research in public relations -- <br/>Ch. 6. The public relations process -- <br/>Ch. 7. Communication concepts and practice in public relations -- <br/>Ch. 8. Evaluation and measurement of public relations -- <br/>Pt. 3. Strategy -- <br/>Ch. 9. Public opinion: role, scope, and implications -- <br/>Ch. 10. Conflict management and crisis communication -- <br/>Ch. 11. Audiences -- <br/>Ch. 12. Laws and applications -- <br/>Pt. 4. Tactics -- <br/>Ch. 13. Internet and social media: role & scope in public relations -- <br/>Ch. 14. Media relations management: print media -- <br/>Ch. 15. Media relations management: electronic media -- <br/>Ch. 16. Event management -- <br/>Pt. 5. Applications -- <br/>Ch. 17. Communicating corporate affairs -- <br/>Ch. 18. Public relations in entertainment, sport, and tourism -- <br/>Ch. 19. Public relations in government -- <br/>Ch. 20. Global public relation in an independent world. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 491 |
| Topical term or geographic name entry element | Public relations |
| Form subdivision | Handbooks, manuals, etc. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3105 |
| Personal name | Cameron, Glen T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3106 |
| Personal name | Reber, Bryan H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 22/10/2018 | 6 | 5 | 659.2 WIL pub | 30/09/2022 | 26/09/2022 | 22/10/2018 | Books |