Advertising / Iain MacRury.

By:

MacRury, Iain

Material type:

TextSeries: Routledge introductions to media and communicationsPublication details: London ; New York : Routledge, 2009.Description: xvii, 318 p. : ill. b&w ; 22 cmContent type:

text

ISBN:

9780415251266

Subject(s):

Advertising

DDC classification:

659.1

Contents:

Ch. 1. Advertising and common sense -- Ch. 2. Advertising agencies: mediation and the creative process -- Ch. 3. Marketing, media and communication -- Ch. 4. Analysing and historicising advertising -- Ch. 5. Advertising and culture -- Ch. 6. Signs and textualities -- Ch. 7. New forms and intimacies -- Ch. 8. Audiences and psychology.

Summary: Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.1 MAC adv (Browse shelf(Opens below))	Available	11711

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Includes bibliographical references and index.

Ch. 1. Advertising and common sense --
Ch. 2. Advertising agencies: mediation and the creative process --
Ch. 3. Marketing, media and communication --
Ch. 4. Analysing and historicising advertising --
Ch. 5. Advertising and culture --
Ch. 6. Signs and textualities --
Ch. 7. New forms and intimacies --
Ch. 8. Audiences and psychology.

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.

Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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