Serious creativity : using the power of lateral thinking to create new ideas / Edward de Bono.

By:

De Bono, Edward, 1933-

Material type:

TextPublication details: Glasgow : HarperCollins Publishers, 1995.Description: 338 p. ; 20 cmISBN:

0006379583

Subject(s):

DDC classification:

153.35

Contents:

Pt. 1. The need for creative thinking. Take away value. The theoretical need for creativity. The practical need for creativity. Information and creativity. Misperceptions about creativity. Sources of creativity. Lateral thinking. Perception and processing. Design and analysis. The uses of creativity thinking -- Pt. 2. Lateral thinking tools and techniques. The six thinking hats. The creative pause. Focus. Challenge. Alternatives. The concept fan. Concepts. Provocation. Movement. Setting up provocations. The random input. Sensitizing techniques. Application of the lateral thinking techniques. Harvesting. The treatment of ideas. Formal output. Group of individual -- Pt. 3. The application of creative thinking. Application. Everyday creativity/ Specific creativity. The creative hit list. Introduction of creativity. Responsibility. Structures and programs. Training. Formats. Evaluation.

Summary: Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	153.35 DEB ser (Browse shelf(Opens below))	Available	11164

Index.

Pt. 1. The need for creative thinking. Take away value. The theoretical need for creativity. The practical need for creativity. Information and creativity. Misperceptions about creativity. Sources of creativity. Lateral thinking. Perception and processing. Design and analysis. The uses of creativity thinking --
Pt. 2. Lateral thinking tools and techniques. The six thinking hats. The creative pause. Focus. Challenge. Alternatives. The concept fan. Concepts. Provocation. Movement. Setting up provocations. The random input. Sensitizing techniques. Application of the lateral thinking techniques. Harvesting. The treatment of ideas. Formal output. Group of individual --
Pt. 3. The application of creative thinking. Application. Everyday creativity/ Specific creativity. The creative hit list. Introduction of creativity. Responsibility. Structures and programs. Training. Formats. Evaluation.

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

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