Serious creativity : (Record no. 876)

MARC details
000 -LEADER
fixed length control field 01913nam a2200253 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191007133714.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160603s1995 enk||||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0006379583
040 ## - CATALOGING SOURCE
Original cataloging agency MIUC
Language of cataloging eng
Transcribing agency MIUC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.35
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 2270
Personal name De Bono, Edward,
Dates associated with a name 1933-
952 ## - Items
Itemnumber 1175
245 10 - TITLE STATEMENT
Title Serious creativity :
Remainder of title using the power of lateral thinking to create new ideas /
Statement of responsibility, etc. Edward de Bono.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Glasgow :
Name of publisher, distributor, etc. HarperCollins Publishers,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent 338 p. ;
Dimensions 20 cm.
500 ## - GENERAL NOTE
General note Index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Pt. 1. The need for creative thinking. Take away value. The theoretical need for creativity. The practical need for creativity. Information and creativity. Misperceptions about creativity. Sources of creativity. Lateral thinking. Perception and processing. Design and analysis. The uses of creativity thinking -- <br/>Pt. 2. Lateral thinking tools and techniques. The six thinking hats. The creative pause. Focus. Challenge. Alternatives. The concept fan. Concepts. Provocation. Movement. Setting up provocations. The random input. Sensitizing techniques. Application of the lateral thinking techniques. Harvesting. The treatment of ideas. Formal output. Group of individual -- <br/>Pt. 3. The application of creative thinking. Application. Everyday creativity/ Specific creativity. The creative hit list. Introduction of creativity. Responsibility. Structures and programs. Training. Formats. Evaluation.
520 ## - SUMMARY, ETC.
Summary, etc. Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 83
Topical term or geographic name entry element Thought and thinking
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 86
Topical term or geographic name entry element Problem solving
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2269
Topical term or geographic name entry element Creative thinking
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2271
Topical term or geographic name entry element Lateral thinking
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Marbella International University Centre Marbella International University Centre Library 12/07/2018 2 153.35 DEB ser 21/01/2021 14/01/2021 12/07/2018 Books


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