Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

By:

Buttle, Francis [author.]

Contributor(s):

Maklan, Stan [author.]

Material type:

TextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2019Edition: Fourth EditionDescription: xxiii, 444 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138498266
9781138498259

Subject(s):

Customer relations -- Management

Additional physical formats: Online version:: Customer relationship managementDDC classification:

658.8/12 23

LOC classification:

HF5415.5 .B875 2019

List(s) this item appears in: BA60069O: Marketing CRM

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.812 BUT cus (Browse shelf(Opens below))	Available	12478

Revised edition of the authors' Customer relationship management, 2015.

Includes bibliographical references and index.

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