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Customer relationship management :

Buttle, Francis,

Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. - Fourth Edition. - xxiii, 444 pages : illustrations ; 25 cm

Revised edition of the authors' Customer relationship management, 2015.

Includes bibliographical references and index.

ISBN: 9781138498266 9781138498259

LCCN: 2018053860

Subjects--Topical Terms:
Customer relations--Management.

LC Class. No.: HF5415.5 / .B875 2019

Dewey Class. No.: 658.8/12

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