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Consumer behaviour : a European perspective / Michael R. Solomon, Soren Askegaard, Margaret K. Hogg, Gary J. Bomossy.

By: Contributor(s): Material type: TextPublisher: New York : Pearson, [2019]Edition: Seventh EditionDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292245423 (print)
Other title:
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.33.E85 S65 2019
Contents:
Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.
List(s) this item appears in: MS60046O: Consumer Behaviour
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Holdings
Item type Current library Call number Status Barcode
Books Marbella International University Centre Library 658.8342094 SOL con (Browse shelf(Opens below)) Available 12315

Revised edition of Consumer behaviour, [2016]

Includes bibliographical references and indexes.

Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.

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