Consumer behaviour :
Solomon, Michael R.,
Consumer behaviour : a European perspective / Consumer behavior Michael R. Solomon, Soren Askegaard, Margaret K. Hogg, Gary J. Bomossy. - Seventh Edition. - pages cm
Revised edition of Consumer behaviour, [2016]
Includes bibliographical references and indexes.
Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.
9781292245423 (print)
2018061780
Consumer behavior--Europe.
HF5415.33.E85 / S65 2019
658.8/342
Consumer behaviour : a European perspective / Consumer behavior Michael R. Solomon, Soren Askegaard, Margaret K. Hogg, Gary J. Bomossy. - Seventh Edition. - pages cm
Revised edition of Consumer behaviour, [2016]
Includes bibliographical references and indexes.
Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.
9781292245423 (print)
2018061780
Consumer behavior--Europe.
HF5415.33.E85 / S65 2019
658.8/342