Includes bibliographical references and index.

1. Developments in Consumer Behaviour /
Gordon R. Foxall and Victoria K. Wells PART I. CONSUMER CULTURE 2. People and Things /
Russell Belk -- 3. Culture and Consumer Behavior: Contextual and Compositional Components / C. Samuel Craig and Susan P. Douglas -- 4. The Role of Culture in Advertising Humor / Marc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger -- PART II.
CONSUMERS IN CONTEXT -- 5.
Retail and Spatial Consumer Behavior / Harry Timmermans -- 6. Consumer Behavior in a Service Context / Rodoula H. Tsiotsou and Jochen Wirtz -- 7. Researching the Unselfish Consumer / Ken Peattie -- 8. New Developments in the Diffusion of Innovations / Ronald E. Goldsmith -- PART III. CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND -- 9. Discounting and Impulsivity: Overview and Relevance to Consumer Choice / Luís L. Oliveira and Leonard Green -- 10. Addictive, Impulsive and Other Counter-normative Consumption /

Don Ross -- 11. A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive Buyer / Paul J. Albanese -- PART IV. NEUROSCIENCE AND CONSUMER CHOICE -- 12. Consumer Neuroscience /
Peter Kenning, Mirja Hubert and Marc Linzmajer -- 13.
The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer Choice / Gordon R. Foxall, Mirella Yani-de-Soriano, Shumaila Y. Yousafzai and Uzma Javed -- 14. Consumer Involvement: Review, Update and Links to Decision Neuroscience /
Judith Lynne Zaichkowsky -- PART V.
CONSUMER BEHAVIOR IN EVOLUTIONARY PERSPECTIVE -- 15. Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer Choice /
Donald A. Hantula.

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.

Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.