Handbook of developments in consumer behaviour /
Handbook of developments in consumer behaviour /
edited by Victoria Wells, Gordon Foxall.
- xvi, 602 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Developments in Consumer Behaviour /
CONSUMER CULTURE People and Things /
Culture and Consumer Behavior: Contextual and Compositional Components / The Role of Culture in Advertising Humor / CONSUMERS IN CONTEXT -- Retail and Spatial Consumer Behavior / Consumer Behavior in a Service Context / Researching the Unselfish Consumer / New Developments in the Diffusion of Innovations / CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND -- Discounting and Impulsivity: Overview and Relevance to Consumer Choice / Addictive, Impulsive and Other Counter-normative Consumption /
A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive Buyer / NEUROSCIENCE AND CONSUMER CHOICE -- Consumer Neuroscience /
The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer Choice / Consumer Involvement: Review, Update and Links to Decision Neuroscience /
CONSUMER BEHAVIOR IN EVOLUTIONARY PERSPECTIVE -- Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer Choice /
Gordon R. Foxall and Victoria K. Wells Russell Belk -- C. Samuel Craig and Susan P. Douglas -- Marc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger -- Harry Timmermans -- Rodoula H. Tsiotsou and Jochen Wirtz -- Ken Peattie -- Ronald E. Goldsmith -- Luís L. Oliveira and Leonard Green -- Don Ross -- Paul J. Albanese -- Peter Kenning, Mirja Hubert and Marc Linzmajer -- Gordon R. Foxall, Mirella Yani-de-Soriano, Shumaila Y. Yousafzai and Uzma Javed -- Judith Lynne Zaichkowsky -- Donald A. Hantula. 1. PART I. 2. 3. 4. PART II.
5.
6. 7. 8. PART III. 9. 10. 11. PART IV. 12. 13.
14. PART V.
15.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
9781849802444 (hbk.) 9781849802444 (pbk.)
Consumer behavior--Handbooks, manuals, etc.
658.8342
Includes bibliographical references and index.
Developments in Consumer Behaviour /
CONSUMER CULTURE People and Things /
Culture and Consumer Behavior: Contextual and Compositional Components / The Role of Culture in Advertising Humor / CONSUMERS IN CONTEXT -- Retail and Spatial Consumer Behavior / Consumer Behavior in a Service Context / Researching the Unselfish Consumer / New Developments in the Diffusion of Innovations / CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND -- Discounting and Impulsivity: Overview and Relevance to Consumer Choice / Addictive, Impulsive and Other Counter-normative Consumption /
A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive Buyer / NEUROSCIENCE AND CONSUMER CHOICE -- Consumer Neuroscience /
The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer Choice / Consumer Involvement: Review, Update and Links to Decision Neuroscience /
CONSUMER BEHAVIOR IN EVOLUTIONARY PERSPECTIVE -- Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer Choice /
Gordon R. Foxall and Victoria K. Wells Russell Belk -- C. Samuel Craig and Susan P. Douglas -- Marc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger -- Harry Timmermans -- Rodoula H. Tsiotsou and Jochen Wirtz -- Ken Peattie -- Ronald E. Goldsmith -- Luís L. Oliveira and Leonard Green -- Don Ross -- Paul J. Albanese -- Peter Kenning, Mirja Hubert and Marc Linzmajer -- Gordon R. Foxall, Mirella Yani-de-Soriano, Shumaila Y. Yousafzai and Uzma Javed -- Judith Lynne Zaichkowsky -- Donald A. Hantula. 1. PART I. 2. 3. 4. PART II.
5.
6. 7. 8. PART III. 9. 10. 11. PART IV. 12. 13.
14. PART V.
15.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
9781849802444 (hbk.) 9781849802444 (pbk.)
Consumer behavior--Handbooks, manuals, etc.
658.8342