International business : the challenges of globalization / John J. Wild, Kenneth L. Wild.

By:

Wild, John J [author]

Contributor(s):

Wild, Kenneth L [author]

Material type:

TextPublisher: Harlow, etc. : Pearson, 2020Edition: Ninth Edition, Global EditionDescription: xxvi, 443 pages ; color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292262253

Subject(s):

DDC classification:

658.049 23

Contents:

Pt. 1. Global business environment -- Ch.1. Globalization -- Pt. 2. National business environments -- Ch. 2. Cross-cultural business -- Ch. 3. Political economy and ethics -- Ch. 4. Economic development of nations -- Pt. 3. International trade and investment -- Ch. 5. International trade theory -- Ch. 6. Political economy of trade -- Ch. 7. Foreign direct investment -- Ch. 8. Regional economic integration -- Pt. 4. The international financial system -- Ch. 9. International financial markets -- Ch. 10. International monetary system -- Pt. 5. International business management -- Ch. 11. International strategy and organization -- Ch. 12. Analyzing international opportunities -- Ch. 13. Selecting and managing entry modes -- Ch. 14. Developing and marketing products -- Ch. 15. Managing international operations -- Ch. 16. Hiring and managing employees.

List(s) this item appears in: SS70085O: Emerging Emerging Markets

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.049 WIL int (Browse shelf(Opens below))	Available	12237

Includes bibliographical references and index.

Pt. 1. Global business environment --
Ch.1. Globalization --
Pt. 2. National business environments --
Ch. 2. Cross-cultural business --
Ch. 3. Political economy and ethics --
Ch. 4. Economic development of nations --
Pt. 3. International trade and investment --
Ch. 5. International trade theory --
Ch. 6. Political economy of trade --
Ch. 7. Foreign direct investment --
Ch. 8. Regional economic integration --
Pt. 4. The international financial system --
Ch. 9. International financial markets --
Ch. 10. International monetary system --
Pt. 5. International business management --
Ch. 11. International strategy and organization --
Ch. 12. Analyzing international opportunities --
Ch. 13. Selecting and managing entry modes --
Ch. 14. Developing and marketing products --
Ch. 15. Managing international operations --
Ch. 16. Hiring and managing employees.

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