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Wild, John J.

International business : the challenges of globalization / John J. Wild, Kenneth L. Wild. - Ninth Edition, Global Edition. - xxvi, 443 pages ; color illustrations ; 28 cm

Includes bibliographical references and index.

Pt. 1. Global business environment --
Ch.1. Globalization --
Pt. 2. National business environments --
Ch. 2. Cross-cultural business --
Ch. 3. Political economy and ethics --
Ch. 4. Economic development of nations --
Pt. 3. International trade and investment --
Ch. 5. International trade theory --
Ch. 6. Political economy of trade --
Ch. 7. Foreign direct investment --
Ch. 8. Regional economic integration --
Pt. 4. The international financial system --
Ch. 9. International financial markets --
Ch. 10. International monetary system --
Pt. 5. International business management --
Ch. 11. International strategy and organization --
Ch. 12. Analyzing international opportunities --
Ch. 13. Selecting and managing entry modes --
Ch. 14. Developing and marketing products --
Ch. 15. Managing international operations --
Ch. 16. Hiring and managing employees.

ISBN: 9781292262253

Subjects--Topical Terms:
International business enterprises--Management.
International trade.

Dewey Class. No.: 658.049