Includes bibliographical references and index.

Pt. 1. The context of public relations -- Ch. 1. What is public relations? / Johanna Fawkes -- Ch. 2. Public relations and communications / Johanna Fawkes -- Ch. 3. Public relations and politics / Ian Somerville and Phil Ramsey -- Ch. 4. Public relations and management / Anne Gregory -- Ch. 5. Ethics, professionalism and regulation / Alison Theaker -- Pt. 2. Strategic public relations -- Ch. 6. Public relations and corporate communication / Emma Wood and Ian Somerville -- Ch. 7. Public relations and corporate identity / Emma Wood -- Ch. 8. Risk, issues and crisis issues management / Heather Yaxley -- Ch. 9. Corporate social responsibility - theory and practice / Ian Somerville and Emma Wood -- Ch. 10. Evaluation / Maioread McCoy and Owen Hargie -- Ch. 11. Global culture and international public relations / Peter Walker -- Pt. 3. Stakeholder public relations -- Ch. 12. Media relations / Philip Young -- Ch. 13. Internal communications / Liam Fitzpatrick -- Ch. 14. Financial public relations / Mark Philimore -- Ch. 15. Public sector public relations / Simon Wakeman -- Ch. 16. Consumer public relations / Susan Hutchinson -- Ch. 17. Business-to-business public relations / Loretta Smith -- Ch. 18. Not-for-profit public relations / Peter Brill and Cinzia Marrocco -- Ch. 19. Using new technology effectively in public relations / Heather Yaxley -- Ch. 20. Activism and public relations / Philip Young -- Pt. 4. Shaping the future -- Ch. 21. Future challenges for PR / Alison Theaker.

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.

Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children.

Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including:

- public relations, politics and the media
- media relations in the social media age
- using new technology effectively in public relations
- public relations and engagement in the not-for-profit sector
- business-to-business public relations
- the public relations of globalisation.