MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03605nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200212154942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171023s2012 enka f 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415598149 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MIUC |
| Language of cataloging |
eng |
| Transcribing agency |
MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 952 ## - Items |
|---|
| Itemnumber |
1828 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The public relations handbook / |
| Statement of responsibility, etc. |
edited by Alison Theaker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Abingdon ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
487 p. : |
| Other physical details |
ill. b&w ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Media practice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
The context of public relations -- |
| Miscellaneous information |
Ch. 1. |
| Title |
What is public relations? / |
| Statement of responsibility |
Johanna Fawkes -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Public relations and communications / |
| Statement of responsibility |
Johanna Fawkes -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Public relations and politics / |
| Statement of responsibility |
Ian Somerville and Phil Ramsey -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Public relations and management / |
| Statement of responsibility |
Anne Gregory -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Ethics, professionalism and regulation / |
| Statement of responsibility |
Alison Theaker -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Strategic public relations -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Public relations and corporate communication / |
| Statement of responsibility |
Emma Wood and Ian Somerville -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Public relations and corporate identity / |
| Statement of responsibility |
Emma Wood -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Risk, issues and crisis issues management / |
| Statement of responsibility |
Heather Yaxley -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Corporate social responsibility - theory and practice / |
| Statement of responsibility |
Ian Somerville and Emma Wood -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Evaluation / |
| Statement of responsibility |
Maioread McCoy and Owen Hargie -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Global culture and international public relations / |
| Statement of responsibility |
Peter Walker -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Stakeholder public relations -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Media relations / |
| Statement of responsibility |
Philip Young -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Internal communications / |
| Statement of responsibility |
Liam Fitzpatrick -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Financial public relations / |
| Statement of responsibility |
Mark Philimore -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Public sector public relations / |
| Statement of responsibility |
Simon Wakeman -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Consumer public relations / |
| Statement of responsibility |
Susan Hutchinson -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Business-to-business public relations / |
| Statement of responsibility |
Loretta Smith -- |
| Miscellaneous information |
Ch. 18. |
| Title |
Not-for-profit public relations / |
| Statement of responsibility |
Peter Brill and Cinzia Marrocco -- |
| Miscellaneous information |
Ch. 19. |
| Title |
Using new technology effectively in public relations / |
| Statement of responsibility |
Heather Yaxley -- |
| Miscellaneous information |
Ch. 20. |
| Title |
Activism and public relations / |
| Statement of responsibility |
Philip Young -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Shaping the future -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Future challenges for PR / |
| Statement of responsibility |
Alison Theaker. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.<br/><br/>Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children.<br/><br/>Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including:<br/><br/>- public relations, politics and the media<br/>- media relations in the social media age<br/>- using new technology effectively in public relations<br/>- public relations and engagement in the not-for-profit sector<br/>- business-to-business public relations<br/>- the public relations of globalisation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
611 |
| Topical term or geographic name entry element |
Corporations |
| General subdivision |
Public relations |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator code |
edt |
| 9 (RLIN) |
610 |
| Personal name |
Theaker, Alison |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| 9 (RLIN) |
3113 |
| Uniform title |
Media practice |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
