Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By:

Chaffey, Dave, 1963-

Material type:

TextPublication details: Harlow, etc. : Pearson, 2015.Description: xxxvi, 680 p. : ill. col. ; 27 cmISBN:

9780273786542

Subject(s):

DDC classification:

658.8

Contents:

Pt. 1. Introduction -- Ch. 1. Introduction to digital business and e-commerce -- Ch. 2. Marketplace analysis for e-commerce -- Ch. 3. Digital business infrastructure -- Ch. 4. E-environment -- Pt. 2. Strategy and applications -- Ch. 5. Digital business strategy -- Ch. 6. Supply chain management -- Ch. 7. E-procurement -- Ch. 8. E-marketing -- Ch. 9. Customer relationship management -- Pt. 3. Implementation -- Ch. 10. Change management -- Ch. 11. Analysis and design -- Ch. 12. Digital business service implementation and optimization.

Summary: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 CHA dig (Browse shelf(Opens below))	Available	11456

Includes bibliographical references and index.

Pt. 1. Introduction --
Ch. 1. Introduction to digital business and e-commerce --
Ch. 2. Marketplace analysis for e-commerce --
Ch. 3. Digital business infrastructure --
Ch. 4. E-environment --
Pt. 2. Strategy and applications --
Ch. 5. Digital business strategy --
Ch. 6. Supply chain management --
Ch. 7. E-procurement --
Ch. 8. E-marketing --
Ch. 9. Customer relationship management --
Pt. 3. Implementation --
Ch. 10. Change management --
Ch. 11. Analysis and design --
Ch. 12. Digital business service implementation and optimization.

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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