Digital business and e-commerce management : (Record no. 1146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02115nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200115151332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170130s2015 enka|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273786542 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2900 |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| 952 ## - Items | |
| Itemnumber | 1465 |
| 245 10 - TITLE STATEMENT | |
| Title | Digital business and e-commerce management : |
| Remainder of title | strategy, implementation and practice / |
| Statement of responsibility, etc. | Dave Chaffey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, etc. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 680 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Introduction -- <br/>Ch. 1. Introduction to digital business and e-commerce -- <br/>Ch. 2. Marketplace analysis for e-commerce -- <br/>Ch. 3. Digital business infrastructure -- <br/>Ch. 4. E-environment -- <br/>Pt. 2. Strategy and applications -- <br/>Ch. 5. Digital business strategy -- <br/>Ch. 6. Supply chain management -- <br/>Ch. 7. E-procurement -- <br/>Ch. 8. E-marketing -- <br/>Ch. 9. Customer relationship management --<br/>Pt. 3. Implementation -- <br/>Ch. 10. Change management -- <br/>Ch. 11. Analysis and design -- <br/>Ch. 12. Digital business service implementation and optimization. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.<br/><br/>Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. <br/><br/>Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 345 |
| Topical term or geographic name entry element | Electronic commerce |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 877 |
| Topical term or geographic name entry element | Strategic planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 322 |
| Topical term or geographic name entry element | Business enterprises |
| General subdivision | Computer networks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 24/09/2018 | 5 | 3 | 658.8 CHA dig | 22/02/2022 | 01/10/2021 | 24/09/2018 | Books |